Don’t have a website yet?
You’re not alone.
According to a 2013 Google and Ipsos survey of more than 3,800 small businesses, 55% of small businesses don’t have a website. This is just ridiculous! Every small business needs a website. Period. Nonnegotiable.
41% of without websites say their business “does not need a website.” This is a dismissal, not a reason. Some reasons business owners give for not having a website (and you may have said these yourself.) These businesses are:
● “I’m not sure how it would help my business.”
● “It seems too time-consuming, confusing, expensive, etc.”
● “I’m doing just fine without it.”
● “I’ve never needed one before.”
● “I’m not tech savvy.”
● “I don’t know how I could handle more business if it grew suddenly.”
● “I’m just too busy.”
Any of these sound familiar? If this is you, consider how having a website will help you. A website is a digital portrait of your business. These days, it is often how new customers and clients make a first impression of your company. Even if you’re used to dealing with clients locally, 9 out of 10 will want to visit your website just to “check you out.” Many of these people will look you up on their mobile devices right after they met you. They may like your Facebook page or bookmark your website to save for later, making a connection to you that might result in potential sales. If you don’t have a website, you’re essentially a ghost.
“I’m afraid to grow too quickly.”
If you’re afraid that having a website would suddenly present you with too much business to handle—well, first let’s agree that that’s a good problem to have! But secondly, here at Emery Advisory Group, we are committed to guiding you through sustainable growth. We will show you how you can structure your business to handle the increased growth, should that happen; and in the meantime, Economics 101 says that as demand increases and supply decreases, price goes up proportionately. So again, not a bad problem to have!
Having a website to direct traffic to can also cut down on time-consuming phone calls. How many times a day does your phone ring and you get asked the same questions over and over? Asked for a quote when you’re away from your desk? Interrupted when in the middle of a task? For some business owners, just the number of hours saved from not fielding phone calls would justify the cost of a website! For others, the ability to manage their work flow better and only respond to customer requests at a certain time of day would take a lot of stress out of their life and let them manage their business more effectively.
It’s easier than ever to set up a website for your business.