Here’s How Non-Essential Businesses Can Adapt and Overcome During Coronavirus
By Elena Stewart
elenastewart.com
As a non-essential business, your brand has likely struggled during the shutdown. But as states begin to reopen, you may be wondering how to ensure success as the economy—and state guidelines—continue to evolve. Here are 13 ways to adapt and overcome during and after COVID-19.
Get Creative with Day-to-Day Business
Continuing to meet customer needs can be challenging with non-essential stores closed. But you can get creative with your daily business activities and thrive even during the shutdown.
- Start seeking digital solutions—such as selling online.
- Try new marketing strategies during social distancing.
- Set your sights on adapting operations for survival.
- Reduce overhead costs to conserve funds.
Embrace Remote Solutions
Not every business can thrive by allowing workers to telecommute. If yours can, embrace it—and give your staff the support they need.
- Learn to manage your (newly) remote team.
- Strategize and collaborate with all members of your telecommuting staff.
- Engage your customers
- Invest in updating your apps by working with a Swift developer.
Schedule Store Improvements
If you have a retail storefront, it may need some upgrades as restrictions lighten. Think about what you can do while you’re closed or have reduced traffic.
- Clean and disinfect your facility to protect against the coronavirus.
- Demand for professional cleaning services has spiked, so schedule accordingly.
- Act on in-store upgrades like installing budget-friendly flooring.
- Prepare your location for social distancing.
From changing up your approach to daily business to supporting your work-from-home staff, there are tons of strategies you can use to ensure your company’s survival. Let your passion and dedication—and a bit of innovation—carry your business through. Ultimately, adapting and overcoming COVID-19 struggles can mean better business when society returns to normal.
Photo via Rawpixel
